Social media marketing performance analysis & tracking reports

Background

• The client is a leading media, creative and marketing agency (both offline and digital)
• In this project, the client (agency) helps its end clients (brands) in developing creatives and managing social media marketing campaigns
• The client (agency) seeks assistance in analysis of social media marketing data to (i) measure and revise own creatives and marketing campaigns, (ii) monitor and benchmark with competing brands, and (iii) report to management of its end clients (brands)
• The nature of the work is a case-by-case basis which requires customized analysis and reporting, rather than ready-to-use templates

Role and methodology

• Gather social media data of own and competing brands from multiple sources
• Analyze data, compare historical results, probing for case-specific issues
• Visualize results, provide detail analysis for client (agency) working team and develop presentations for end client (brands) management

Project outcome

• Performance report of social media marketing of own and competing brands
• Root cause analysis of case-by-case social behaviors
• Recommendation to social media strategies

Keywords: Social Media, Digital Marketing, Data Analytics, Data Visualization