Pilot contract farming management software for initial business development and market validation

Background

• With experience with agriculture-based manufacturing and understanding of contract farming management, the project team collaborates with a software development company to develop a customized contract farming management software
• The project team identifies target customers, key pain points, required software functions and also takes a lead in approaching customers to validate the market
• The software company is responsible for developing a minimum viable product (MVP) and technical lead in pilot testing the product

Role and methodology

• Develop MVP with key pain solving features and data mockup for software demonstration
• Approach target manufacturing companies and set appointments with key influencers
• Meet with potential customers and understand additional requirement, their buying decision process, timeline and key decision makers

Project outcome

• Revisions of MVP contract farming management software
• Establish a highly potential customer with target timeline after discussion with final decision maker

Note: This project was put on hold. Included in this document to demonstrate a work nature deliverable by Avid Analysts team

Keywords: Software, Contract Farming, Startup, Business Development, Market Validation