High Throughput Satellite (HTS) broadband market forecast and go-to-market strategy

Background

• The client who is a leading satellite operator in APAC region is evaluating the opportunity and competition for a high speed, 2-way satellite broadband in four markets: Japan, Malaysia, Myanmar and Thailand
• There is an uncertainty whether a current offtake agreement will be extended under satisfactory terms. The Company is therefore looking for an alternative strategy

Role and methodology

• Develop an overall broadband market forecast in terms of subscribers, package and pricing by technology (mobile, landline and satellite), region and customer segment (consumer, corporate, government and telco)
• Analyze supply chain, key competitors, potential partners, offtakers and their business roadmaps as well as important government policies
• Identify key target segments, applications, package offering & bundling, pricing
• Prioritize go-to-market strategies according to business value and ease of implementation

Project outcome

• Market size and growth forecast both in bandwidth and revenue terms
• Competitive landscape analysis with bandwidth supply forecast of key competitors
• Prioritization of go-to-market strategies and key action plans. Selected strategies include HTS broadband for government projects in remote areas, mobile backhaul, disaster recovery, maritime communication

Keywords: Satellite, HTS, Broadband, Forecast, Telecom, Japan, Malaysia, Myanmar, Thailand